Reental returns to Huelva, the city where its business model was born

Reental holds an event in Huelva on tokenization and real estate investment
25/2/26

After more than two years, Reental once again held an event in Huelva, the city where its innovative real estate investment model based on tokenization began to take shape. The meeting was a very special return to their origins and an opportunity to reconnect with the local community.

From professional basketball player to tech entrepreneur

Eric Sánchez, founder and CEO of the company, opened the event by sharing his personal and professional career.

Sixteen years in the basketball elite

Before entering the business world, Eric developed a 16-year career in professional basketball at the highest level. The discipline, leadership and competitive mentality acquired during this stage have been fundamental pillars in his role as an entrepreneur.

The leap to entrepreneurship and technology

After his sports retirement, he began his career in the technology sector, founding several companies before creating Reental. This experience was key to developing a platform that applies technological innovation to the traditional real estate sector.

How Tokenization Transforms Real Estate Investment

During the presentation, Eric explained how Reental uses tokenization to make real estate investment more liquid, accessible and profitable.

What is real estate tokenization?

Tokenization allows real estate assets to be represented using digital tokens backed by real properties. Thanks to this model, investors can:

  • Investing with less initial capital
  • Easily reinvest your benefits
  • Divest with greater agility
  • Leverage with a single click

This approach modernizes access to real estate investment and removes many of the industry's traditional barriers.

International presence in six countries

The event also highlighted the company's leadership and international expansion. Currently, Reental operates in:

  • Spain
  • United States
  • Mexico
  • Dominican Republic
  • Argentine
  • United Arab Emirates

This global presence reinforces its position as an innovative platform in the field of tokenized real estate investment.

New investment opportunities presented at the event

As is customary at his meetings, Eric presented a couple of real estate opportunities so that attendees could start testing the platform and experience first-hand how investing through digital tokens works.

Networking and community in Huelva

The event brought together almost a hundred people interested in learning more about this proposal that is revolutionizing the world of real estate investments. In addition to the presentation, the meeting served as a networking space, strengthening the community around a project that continues to grow internationally.

Sobre el autor/a de este artículo

Cristina Romero Conde es directora de Comunicación y Eventos en Reental, donde lidera la comunicación corporativa, la estrategia de marca y la organización de eventos institucionales dirigidos a inversores, partners y agentes del sector inmobiliario y empresarial.

Es licenciada en Periodismo por la Universidad de Sevilla y cuenta con más de 15 años de experiencia profesional en comunicación, marketing y gestión de reputación. A lo largo de su trayectoria ha dirigido departamentos de comunicación y marketing, coordinado estrategias de patrocinio y RSC, y trabajado en medios de comunicación y organizaciones con alta exposición pública.

En Reental colabora estrechamente con los equipos de dirección, producto y expansión para garantizar una comunicación clara, coherente y alineada con los valores de transparencia, profesionalidad y confianza de la compañía. Su especialidad se centra en comunicación corporativa, branding, eventos, partnerships estratégicos y posicionamiento institucional en entornos empresariales exigentes.

En el blog de Reental, Cristina firma contenidos exclusivamente corporativos, relacionados con marca, comunicación, eventos, cultura empresarial, alianzas estratégicas y actualidad de la compañía. Sus artículos tienen un enfoque informativo y divulgativo, basados en experiencia profesional directa y en información corporativa contrastada.

Nota: Los contenidos firmados por Cristina Romero Conde no abordan análisis financieros ni constituyen asesoramiento de inversión.

Cristina Romero
Head of Communication & Events de Reental.

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