- Ferrán will be responsible for leading the Institutional Relations area, in addition to being an ambassador for the brand in Spain and in all the markets in which Reental operates
- The new signing of Reental is a renowned athlete, a renowned expert in the field of Finance and the latest cutting-edge technologies such as Blockchain, Web3, Fintech, SportTech and Quantum Computing, as well as an entrepreneur and investor
Madrid, 20th of March 2025. — Reental, leader in Europe and Latin America in investing in tokenized projects, announces the addition of Ferrán Martínez, a former professional basketball player, to its management team. Ferrán will combine the tasks of director of Institutional Relations, as well as those of its ambassador, in order to transfer his vision and know-how in the financial and technological fields to all the markets in which Reental operates.
Not surprisingly, Reental's star signing is, in addition to being a renowned athlete, a renowned expert in the field of Finance and the latest cutting-edge technologies such as Blockchain, Web 3, Fintech, SportTech and Quantum Computing, as well as an entrepreneur and investor.
“It's a pleasure for me to join Reental as an ambassador and head of Institutional Relations,” says Ferrán Martínez. “We both share the same values, we love technology, investment, and teamwork. With Eric, who has also been a basketball player, we speak the same language, and I think that those of us who have been elite athletes in our categories have a series of values that when you retire you continue to apply them unconsciously. Thanks to tokenization, Reental has democratized secure access to investment in Real Estate for everyone. And Reental, in addition to being a pioneer in this regard, is a company that is growing a lot and with human capital with which I understand myself very well because we are like a team”.
Eric Sánchez, CEO of Reental, states that “I am very happy that a legend like Ferrán Martínez is joining the project. Ferrán had an impressive career as an athlete, but he also combined it with an equally successful later career as an entrepreneur and investor. It shares our values and principles, so we want to help make it known to athletes and non-athletes how to improve their finances and how to be responsible with personal finances and thus improve people's lives by improving their economy. And we are sure that his career as an elite athlete, investor and private banker will help us to continue to expand the message.”
In his career as a professional basketball player between 1984 and 2002, Ferrán played for FC Barcelona, Joventut from Badalona and Panathinaikos from Athens. He has been international 156 times with the Spanish national team, in addition to being Olympic, and is the holder of countless individual and collective sporting titles and awards.
In addition, Ferran Martínez has been able to make the leap to the business world successfully. He studied programming and computer science, financial analysis and equity markets (CEF). He has an E-MBA (La Salle, Ramón Llull University, Barcelona), and Saint Mary's University (San Francisco, USA). After his retirement from high-competition sports, he founded and was general director of business units aimed at advising, planning and managing the high wealth of elite athletes in the financial groups UBS, Banco Sabadell, Mirabaud and Andbank (“Sports & Entertainment Group”).
Ferrán has also specialized in the creation of technological startups, in the fields of sport-tech, blockchain, web3, fintech and quantum computing. He is a founding partner of Global Sports Advisors, Lánzame Capital (VC), Fangazing, Ezpay and Movn. And he is a member of “Startup Grind” and vice-president of Panathlon International, an organization that promotes the values of Olympism. He is also General Manager at the Fuenlabrada Professional Basketball Club, and has written 5 books on “management”, coaching and finance, and is a speaker and coach.
The addition of Ferrán Martínez to the Reental organization chart joins that of another basketball legend, such as Luis Scola, a former player of the NBA and the Argentine national team, who, in addition to being an ambassador for the brand, is a partner of the company.
