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We renewed our corporate image and changed our business name. The next step asks us for a new simple, flexible and international image. We went from Reental to Reental, and why do we do it? Here are the main reasons for this change.

- Reentalnos has helped us to be born and take the first steps, and this rapid growth leads us to the next stage of international expansion to both Spanish-speaking and Anglo-Saxon markets. Reental combines the simplicity of pronunciation in Spanish as in English [Rintal]; it is easy to remember and write, and does not lead to confusion. In multiple places they named Reental as “Reental”, for example.

nuevo logotipo de reental

-We have adapted the logo and the imagotype to better adapt to different social networks, signatures, decks, presentations and other commercial elements.

With Reental we want to encompass our vision of the future in which we will tokenize any asset that is profitable.

This is the basis of the new brand: both different verticals of the real estate sector (residential, commercial, tourism) and other financial products such as loans, stocks, the agricultural sector... so that our investors can obtain an income derived from this investment.

-Of course, we keep the colors. We didn't want to change our colors because orange is a sign of our enthusiasm and passion to reach more people every day and transmit to them our energy, ambition and determination to make them better able to manage their finances.
While our blue wants to show, the stability, trust and the depth and depth of our goal.

nueva imagen corporativa de reental

-Differentiation from other projects. As you already know, another major real estate tokenization project is RealT; initially we didn't consider Reental as Reental as Reental, but over the months we found that it could lead to confusion. Eliminating the final T accentuates the difference a little more.

-Highlight membership in our community. We like to make you part of the company because without you Reental would not exist or make sense. For this reason, we believe in the strength of unity and the feeling of belonging to a team or a group of people with the same concerns and the same vision.
This is how we name our community as Reentels community.

-What does not change and will never change, is our commitment to fulfilling our vision and mission in which:

With Reental we are going to reach a global market to share and expand our vision of a new way of investing that is more efficient, simple, secure and profitable, in which there are no borders and anyone from anywhere in the world has access to financial products.
nuevo logotipo de reental, esta vez en naranja

Become one of our Reentels and be part of a disruptive community where we take the first steps to own our finances and change the world.

Will you join us?

Sobre el autor/a de este artículo

Eric Sánchez Gálvez (Huelva, 21-11-1982), is the CEO and co-founder of Reental, the leading platform in Europe and Latin America for tokenized real estate investment. Under his leadership, Reental has pioneered the democratization of access to the real estate sector and financial products, enabling thousands of people to invest in high-yield assets with full transparency, security, and liquidity.

Eric Sánchez
Eric Sánchez
CEO of Reental, the leading platform in tokenized real estate investment.

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