In a firm step towards the future, Reental, the pioneering tokenized real estate investment platform, has carried out a comprehensive redesign of your logo, corporate colors. This transformation responds to the company's exponential growth and its mission to remain at the forefront of digital real estate.
Since its founding in 2020, Reental has democratized access to real estate investments through the use of digital tokens, allowing anyone, anywhere in the world, to invest in properties with ease and transparency.
The original logo, based on clean geometric shapes and robust typography, has symbolized from the beginning the values of solidity, trust and vision for the future. However, with the evolution of the sector and of the brand itself, the time has come to take a step forward.
The new design preserves the geometric essence of the original identity, but refines it with a more elegant and modern typography, inspired by technological innovation and contemporary design. This new identity seeks to reinforce Reental's positioning as a brand avant-garde, professional and close, in line with the expectations of the current investor.
Los corporate colors they have also been updated, adapting to cleaner and more digital visual trends, without losing the seriousness and trust required by the real estate sector.
The rebranding process has been led by Productea, a firm specialized in digital product design and user experience. The joint work between the two companies has allowed us to build a solid identity that looks to the future without losing sight of it, which has made Reental a reference in its sector.
”The challenge was to maintain the essence of Reental while updating its image to reflect its evolution. We are looking for an identity that represents its innovative, accessible and reliable nature in the world of tokenized real estate”, they explain from Productea.
This redesign marks a new chapter in the history of Reental, reaffirming its purpose to continue growing as the reference in digital real estate investment. With a new image, a more powerful app and an increasingly global community, Reental continues to lead the transformation of the sector.